A healthcare website design should follow certain rules to ensure the best user experience. These rules include using Sans Serif fonts, avoiding clutter and using real photography. A healthcare website design should also include the ability to schedule appointments. This function can be created by web developers or implemented with patient scheduling software. Make sure to include this functionality in the navigation menu and homepage hero section.
Sans Serif fonts
Whether you’re looking to design a new website or revamp an existing one, choosing the right font style is crucial. This can help create a consistent brand image and increase your online visibility. Additionally, the right font can engage your visitors and guide them to the appropriate content. This will increase your chances of converting them to new patients.
When choosing a typeface, you have two main options: serif or sans. You can also mix and match both for different aspects of your website. For example, using a sans serif font for the body text and a serif font for the headlines is appropriate for a medical website. Sans serif fonts, on the other hand, are more formal, so they are an excellent choice for sites that sell medical goods or services.
Clutter-free
When you’re looking to create a healthcare website, keep the design simple and clutter-free. Try to avoid outdated design trends and outdated color schemes. You can also avoid using spammy, overly-bold typefaces and other distracting features. A clutter-free healthcare website design is much more likely to engage visitors.
You can also use a realistic image of a patient or staff member, instead of stock photos, if you’re designing a website for a healthcare organization. You can use tools such as Canva to edit these photos and create banners. Another key trend in healthcare website design for 2022 is microinteractions. Animated chat bubbles and pop-ups can engage website visitors.
Call to action
Creating a user-friendly website for the healthcare industry is an important strategy. Patients expect a clean, intuitive design and ease of navigation. Healthcare websites should also portray confidence and professionalism. According to Forrester research, improving website design and user experience can boost conversions by up to 400%. Furthermore, a quality user experience can improve search engine rankings, which will be essential when Google’s user experience update is implemented in 2022.
If your website is designed to promote appointments, include a call-to-action button. This will make it easy for prospective patients to make an appointment and get more information about your practice. You can incorporate a call-to-action button in a strategic location on your healthcare website. The call-to-action should be easy to find on any device, including mobile phones. To ensure that your site remains functional on all devices, you should use a website design platform that is mobile-responsive, such as Morweb. This will allow content to automatically adjust to different device sizes, saving you valuable time.
Real photography
Real photography is an essential component of healthcare website design. Most users scan websites in less than two seconds, so it’s important to make sure the website looks as real as possible. It’s also essential to use images that are relevant to the content of the page. For example, a hospital website might feature images of patients receiving vaccinations or doing yoga poses. This approach helps visitors engage with the website.
The design team must immerse themselves in the content and work closely with the writing team and medical editors to create a compelling visual experience. They should understand the keywords that people use in their searches and identify the terms that describe them.
Central hub page
One important element in healthcare website design is a central hub page. This page is where customers will find information about the providers, their services, and the billing process. Patients expect to find this information on a website, so it is essential to include this information. Fortunately, there are a number of solutions that can help healthcare businesses provide this information.
For example, Cigna’s homepage is structured so that customers have several options. In addition to an insurance section, the site also includes a build-your-coverage section for employers and a special section for employees. In addition, the homepage has two prominent CTAs that address different client needs: one to entice returning users to log in, while the other directs new users to a particular healthcare provider.