Remember the time when Joey asked, “If you don’t have a TV what is your furniture pointing at”?
Well, it seems this question was meant for a new generation. For the longest time TV was the cornerstone of most houses. It was an attraction for most families and an activity that would be enjoyed by families them over dinner. Based on the recent stats published by Nielsen, the consumption of core TV has not only changed but also decreased.
Thanks to Netflix and other online content streaming sites, most of the audience seems to be on the cord-cutting journey. This trend is not just in the US but also in other countries. Most people have this notion that core TV does not offer the amount of control that these online content streaming sites do.
According to a recent study published by Nielsen, linear TV or standard TV remains the best way to reach the mass audience. However, as the audience is shifting to other means of entertainment, even brands and businesses are looking for other ways. Over the years, the reach of core TV drops by 2-3% every year, and this drop is quite alarming.
These changing trends in TV viewing can be connected to the change in the core TV audience as well. Now that Gen Z has entered the workforce, TV has to compete with the short content from videos. Since the attention span of the audience has changed it has also made the content creator a little concerned.
Regardless of the content streaming and entrainment mode, you choose for yourself, we recommend you to use Cable TV. Most Cable TV providers offer not only a good range of TV channels to choose from but also come with free access to a content library. The best thing is that as an audience you can have on-demand content streaming features, so you can watch your favorite movies and TV series. Apart from this, these Cable TV service comes with built-in complimentary content streaming sites that viewer can use. If you are also looking for a good cable TV service, we will recommend, Optimum cable.
The Evolution of Core TV Audience
Now that you know how the entrainment industry is changing, let us explore some basic themes that indicate the change in the core TV audience.
Change in Viewing Style
Based on the recent stats published by Forbes, more than 50% of the viewers are under 35 years. This means that younger audience shows relativity to on-demand and convenience-based entrainment rather than appointment-based entertainment. More people are busy in their lives, leaving them little to no room for entertainment so they prefer a on the go entrainment service.
Moreover, this lack of time is convincing people to switch to advertisement-less entertainment. They no longer have to wait for ads to break and have full control over the details like speed and subtitles. This also helps in offering a moremuch-customized entertainment experience.
Change in Viewing Purpose
For the longest, entertainment or watching TV was designed for keeping TV busy. Since the pace of life was very slow, the goal was to ensure that people would not get bored. However, now enjoying content is not meant for getting entrained but for socialization. People find it easy to start a conversation with the help of a movie list and favorite movies.
Similarly, content is now used for the sake of judging and analyzing personalities. People would ask you about your favorite TV series and then make friends. Even on social media, people like to make friends based on common interests.
Change in Behavior
Now that we are looking at the standard TV audience, we will see that most people using content streaming sites have a very district watch behavior they lack the attention span, which means they want full control over the speed of the content they watch. This has led to fast pace, a limited series culture that allows the audience to watch more in less time.
Apart from the low attention span, convenience is the priority for most people today. They want to watch things at their own pace rather than waiting for the new episodes. Most people wait for the full series to be over before they binge-watch it within a day. The binge-watching culture is one of the biggest reasons most people have abandoned cable TV and standard TV services.
Lifestyle change is one of the biggest reasons the core TV audience has changed. Watching TV requires a lot of time and effort. Moreover, you have to wait for each episode. The lifestyle of the general audience now requires them to be on their feet all the time. From change in pace to change in choices, the audience is now more active and more responsive. They want their favorite character to live and a boring TV series to end. Now the audience is driving the entrainment industry rather than letting the old, predictable story plot drive them to madness.
There is no doubt the core TV audience has changed. More people are willing to pay for seamless, uninterrupted advertisements and less entertainment rather than waiting for ads to be over. If you connect the dots, you will see that this changerevolution is rooted in a change in viewers’ behavior, their watch style, lifestyle, and general behavior.